Mr. Marinelli joined the company in 2005. In this period, he has occupied prominent positions in the company in the following areas: new businesses, strategy, innovation and sustainability. In 2012, he assumed as executive director of Fleury brand, expanding it, improving the business model management, and leveraging the results of this brand. He has a bachelor and master degree at Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas (EAESP FGV) with extensions by the University of Texas in Austin and ESADE Business School in Barcelona. His educational background also includes executive education by London Business School and INSEAD. Carlos Marinelli worked at Unilever, Grupo Promon and Grupo Pão de Açúcar before joining Grupo Fleury.